Client
South Melbourne
Business Association

Publication
Magazine

Scope
Concept development / Design and art direction / Content development and editing / Copywriting / Photography and styling / Printing

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With funding from City of Port Phillip, the South Melbourne Business Association engaged The Gallery to create a marketing strategy to promote and improve awareness of South Melbourne’s retail and commercial traders and increase local and interstate visitation to the suburb. The primary communication channel was a publication entitled ‘Scout’. Conceived, written, produced and distributed by The Gallery, Scout soon developed a cult following, and was considered a ‘must-read’ by locals and Melburnians alike, eager to discover what’s new in one of the city’s most eclectic and elegant suburbs.

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