Client
MostynCopper

Brand
Brand Identity

Discipline
Branding / Retail / Design / Creative writing / Art Direction / Interiors / Strategy

Sydney-based project management firm MCG (Mostyn Copper Group) engaged The Gallery to undertake a strategic review of the company's branding and market positioning, with the goal of establishing a brand platform that would support ambitious growth goals in the highly competitive construction industry.

Our recommendations included a name change (from MCG to MostynCopper) and a complete overhaul of all branding and communications. The Gallery subsequently developed a new logo and brand identity, signage, proposal templates, website, social media, advertising and the interior design of the company’s head office.