Client
Macquarie Centre
Campaign
Brand and Marketing Photography
Discipline
Retail_ Design_ Art Direction_ Production_ Photography_ Styling_ Retouching
The Gallery was commissioned by Macquarie Centre, one of Sydney's largest and most successful shopping centres, to create a suite of photographic assets to be used across the entirety of the centre's marketing and communications projects and campaigns. The library of work included a mix of location and studio photography to be used as a foundation for major promotions including Christmas, Australia Day, Valentines Day, Easter and Gift Giving. We were responsible for concept development, talent sourcing, location sourcing, producing, art direction, styling and retouching.
