Leasing Tour Installation
Concept development / Design and art direction / Content development / Copywriting / Photography and styling / Production / Signage / Environmental Graphics / Wayfinding
International Towers, at the newly developed Barangaroo precinct in Sydney is considered to be the most progressive workplace in Australia. A completely strategic and curated approach to tenant selection, and therefore a highly unique approach to commercial leasing was required. The Gallery conceived a ‘leasing tour’ which included taking prospects through a guided walk through the new neighbourhood, with a narrative on Barangaroo’s history and an exploration of the retail precinct, before concluding on a vacant floor, where a series of installations spoke to some of the unique attributes of the buildings, and to the values and culture of the community.