Client
HomeCo.

Brand
Brand Identity

Discipline
Brand Strategy / Logo Design / Brand Identity / Communications Style Guide / Art Direction / Signage / Spatial and Environmental Design / Brand voice / Brand tonality / Brand personality / Website Design / Digital marketing / Marketing communications / Social media

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One of the key assets within the rapidly-expanding HomeCo portolio of centres is a new brand platform that underpins its core strategy of delivering hyper-convenience to Australian shoppers.

The significant investment in a new brand was delivered in time for the company’s float on the ASX, and reflects the goal of establishing the group as a first-choice destination for convenience and value-driven shoppers in the highly competitive retail sector and supporting long-term brand recognition as the portfolio of assets continues to come online over the course of the year.

“When a customer first visits one of our assets, they quickly understand what makes HomeCo different to other shopping centres,” says David Di Pilla, Chairman of Home Consortium. “We knew we needed a brand that enjoyed instant and positive recognition, and gave us a unique voice in the marketplace. I’m thrilled that our new brand platform and identity has delivered us a solid foundation for our future growth and the way we engage with our customers and stakeholders.”

Home Consortium engaged The Gallery to develop a new identity for the portfolio of national centres and marketing tagline, as well as deliver a communications style guide, internal wayfinding, external identity signage, environmental graphics and bespoke murals, website and social content.

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