Client
Broadway Sydney

Campaign
L2 Launch

Scope
Concept development / Design and art direction / Content development / Copywriting / Photography and styling / Production / Signage / Point-of-Sale / Environmental Graphics / Wayfinding / Advertising / Social / Digital / Spatial / Installations

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The Gallery was commissioned by Mirvac to brand and launch the new $55 million-dollar redevelopment of Level 2 of the iconic Broadway Shopping Centre. We developed a comprehensive marketing campaign involving out-of-home advertising, digital and social media marketing, print advertising, as well as pre-launch communications, installations and signage.

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