Client
Broadway Sydney, Mirvac

Publication
Magazine

Scope
Concept Development / Design and Art Direction / Content Development and Editing / Copywriting / Photography and Styling / Printing

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The ‘FUSION’ publication was created as part of the launch communications of the new Level 2 Food & Fashion precinct at Broadway Sydney. Our scope included story ideation, writing, design, editing and photography. The strategy was to use the design of the publication to set a highly creative tone for the new precinct, and a new creative design direction for the centre’s marketing and branding, through directional photography and a playful tone of voice.

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