Premium Fashion Precinct Launch
Concept development / Design and art direction / Content development / Copywriting / Photography and styling / Signage / Advertising / Digital /
After a competitive pitch, The Gallery was selected as the lead creative agency to launch the multi-million-dollar redevelopment of Birkenhead Point shopping centre. The key aspect of the redevelopment was the introduction of a new fashion gallery, featuring premium international brands. The campaign was featured on transit, out-of-home billboard advertising, print, digital and social media marketing, tourism media, and was the catalyst for the new brand positioning of the whole asset.