Client
Birkenhead Point, Mirvac

Brand
Brand Identity

Scope
Brand Strategy / Logo Design / Brand Identity / Communications Style Guide / Art Direction / Brand tonality / Brand personality / Marketing communications

Birkenhead Point is one of Sydney’s retail icons. A heritage-listed building located on Sydney’s inner harbour, the centre trades as both a brand outlet as well as a centre of convenience and fresh food for locals. The launch of a new premium precinct was the centre’s first major development in many years, an opportunity to reinvigorate the brand and change public perception of the brand to reflect the new retail experience and comprehensive offer. The Gallery was tasked with evolving the centre’s branding and visual identity, including logo, signage, marketing and corporate communications, and wayfinding.

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