Cure Cancer Australia


Concept development / Design and art direction / Content development / Copywriting / Photography and styling / Production / Advertising / Social / Digital

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As custodians of the Cure Cancer Australia brand, we were tasked with developing the brand and marketing framework for the organisation’s newest and most significant fund-raising campaign ever. The ‘Barbecure’ concept was based on the premise that Australians love to support a worthwhile cause, as much as they love a barbecue, with the idea being this very Australian pastime becomes an opportunity to people to raise money in support of life-saving cancer research. The campaign was supported by a number of high-profile celebrities, sportspeople and politicians, and ran in national media.

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